On page seo factors
The on-page factors include how is a website built.
Here is what really counts to search engines:
Using h1 header tags.
They have bigger importance than the normal text. Will also help your visitors that "scan" for information.
Your visitors will be very pleased to find out that a new article about their favourite topic It also pleases search engine spiders (crawlers) to see that your website is updated often. They will update your site more often in the index.
"Black hat" SEO is optimizing your website with things to trick the Search Engines.
You want to make a website that is easy to read. Update it often with fresh content and don`t use tricks.
